Complete visual identity and art direction.
Bae is a monthly clubbing experience put together by Dabadaba and Nimu that tries to bring together cutting edge club music and urban sounds.
The identity is based on a (vaporwave influenced) two colour scheme and some repeating elements, like the water drop emoji reference of the logo, the marbled pattern, or the vectorial and geometric illustration style.
Through different combinations of these elements, we have developed a language based on illustrated posters, animated videos and filtered photo-banners. All of them with a fair amount of experimentation that works quite well with the young and internet savvy audience of the club.
More of this at the Bae instagram acount: